Description

DATES:

Wednesday, February 4th, 2026 & Thursday, February 5th, 2027

TIME:

8:30 am - 4:30 pm

DELIVERY:

Virtual Instructor Led (Online)

DETAILS:

Course participants will acquire a basic understanding of running an Electrical Contracting business through business development, planning, operations, human resources, marketing, and customer relations. 

PEC Business Development Core Competencies 

• Business Development and Planning: Environmental scanning – current state. Mission, Goals, Strategies, Prioritization, Differentiation, Monitoring performance 

• Operations (Products/Services): Align operational investments to strategy: Revenue/expense opportunities. Product Differentiation. 

• Human Resources: Aligning HR needs with strategy. HR Administration: Recruitment, selection, onboarding and performance management 

• Marketing: Aligning marketing initiatives with strategy. Market segmentation. Owned, paid, earned and social media. Technology – cost benefit analysis.

• Customer Relations: Align customer programs to strategy. Target markets. Customer value proposition. Communications. Using technology and social media. Complaints, loyalty and referrals

COST:

ECAA Member           $ 350.00

Non Member              $ 495.00

PEC Student              $ 300.00

PEC Refresher           $   80.00 *This is for PEC's that have already taken this course (APD Points Apply)

Have a complimentary PEC course certificate? Contact chryniw@ecaa.ab.ca to apply and redeem.